Three questions for ... Mirco Braccini, CEO of SNDR Évlution and Director of Movimoda France Group Logistic

copyright :  Violetta Group – Photo Alice Braccini

Mirco Braccini worked for 14 years as an image consultant for certain brands in the LVMH Group. His family-owned public relations business has offices in Los Angeles and New York. Mr Braccini joined textile and accessories logistics specialist Movimoda France Group, a subsidiary of the Italian Movimoda, to manage public relations and then went on to assume management responsibilities. We speak with an expert in the world of fashion.

Would you tell us about the services the Movimoda Group gives its clients?

Our Group specialises in logistics for textiles and accessories. Our management services include company and bonded warehouses in Shanghai and Shenzhen, e-commerce, shipping, and quality control at every stage. We can also repair flawed garments, clean and handle all types of pressing, label, and recondition so that the products arrive at their destination in perfect shape. This complete process, virtually unique in the industry, is very appreciated. We do this work for 250 clients around the world. Leading brands such as Armani, Max Mara, Moschino, Geox, Chanel, Trussardi, Moncler, and Vivienne Westwood trust us; and those are just some of the names. We also work for well known though smaller houses such as Sessùn and Jott. The result is that we’re the leader in Italy for textile logistics and one of the sector’s top international operators. Current turnover is €90 million with between 12 and 15 percent annual growth and new acquisitions on the horizon.

What are the company’s strengths that made such growth possible?

Mr Tiziano Beretti, Movimoda Group President, is a fashion industry and textile specialist. He travels all over the globe to make sure we give our clients the best possible service. This control is essential and it’s attainable since we’re a family business where standards of excellence are passed down. We’re also at the cutting edge for software systems. We develop our own tools independently. The WMS (warehouse management system) created by Movimoda connects all the stores at a global level, and, thanks to its flexibility, can easily interface with the ERP (enterprise resource planning) systems available on the market. Overseeing 330,000m2 of warehouse space around the world, handling between 130 and 140 million pieces yearly, and managing 25 million linear metres of fabrics are real challenges. Evidently, it happens by using the latest, customised software which can control merchandise in real time at all our sites. This means we give the same quality of service to Milan as to Shanghai at competitive prices. We make it a point of honour to set up this technology in all our warehouses. That’s what we’re doing now at SNDR Évolution (the Movimoda subsidiary in Besançon and Dole), in three warehouses with a total surface of 40,000 m2.

Is this innovative energy part of the Movimoda DNA?

If we want to work for prestigious groups like LVMH or Kering, we have a duty to innovate non-stop to meet the demands for service as well as certifications. These structures are very concerned about environmental protection and working conditions; to be one of their suppliers it’s essential to have a positive dynamic and stay ahead of the game in these areas. We are very committed to the safety of our 1,250 collaborators; they are our strength. They are at the heart of our activity and thanks to them we always stay as close as possible to our clients and pay attention to their needs. Our goal is to follow or clients’ lead, to support and assist them with ever-greater efficiency in a globalised industry, and to make our technologies, savoir-faire, and professional expertise available to them. We can set up warehouses at their request since we have knowledge about all the logistic and textile reconditioning contexts. Through our direct subsidiaries we’re active in Italy, France, China, South Korea, Vietnam, Bangladesh, Paraguay, Brazil, and the United States. Additionally, with our German partner we’ve created ORBITA, a global logistics network for the fashion sector. It gives integrated services to clients and markets around the world. Via this network we also work in Germany, Bulgaria, Romania, Hungary, and Turkey. In 2019 we hope to be operational in Russia through a direct subsidiary. And after Russia we have plans to set up projects in Morocco and Tunisia in order to cover all the world’s major territories for global textile manufacturing.

SNDR Évolution (the Movimoda Group in France)