The challenges for autumn

The main challenges sector businesses face this fall haven’t changed:

          Successfully entering international markets

          Digitalising business, especially for sales

          Managing evolutions in wholesale

          Consumers’ increased concern about CSR (corporate social responsibility)

The Fédération has developed an ambitious export program* that gives you the benefit of support and financial assistance for participating in the major trade shows in Japan, China, New York, London, Milan, Berlin, Kiev, and Moscow. This project will be rounded out with a mission to Lebanon and Dubai as well as organised meetings for brands with agents and showrooms. The next meet-up edition, scheduled for November, will focus on Canada.

The export program, a proven success with exports constantly progressing in recent years, is primarily financed by DEFI. So it’s particularly important that this group tool, so appreciated by businesses, should continue.

The digitalisation and fashion study conducted by Fabernovel* for the Fédération was presented at the latest Forum de la Mode, at Who’s Next, at the Paris CCI, and in Cholet and Marseille. We took the information one step further by setting up a proof of concept framework to connect brands with startups and produce examples of solutions that are concrete and can be repeated.

The wholesale study carried out by Roland Berger* was presented at the Paris CCI, in Roubaix, at Who’s Next, and in Lyon and Marseille. It will be followed up with workshops for interested businesses. The study provides a wealth of information and is available at the Fédération.

The CSR report from Vigeo Eiris* was released at the Traffic trade show and will be shared again on 7 September at the upcoming Who’s Next trade show.

Thus far, around 1,500 of you have attended the presentations of these strategic reports.

The second semester will be full of reflection with the additional highlight of the third Forum de la Mode, organised by the Ministry of Culture and the Ministry of the Economy on 7 November. The event will be a new opportunity to think together and in the presence of public authorities.

Pierre-François Le Louët

President, the Fédération Française du Prêt à Porter Féminin


*With support from DEFI