Traffic #3

A resounding success 

The third edition of Traffic, presented by the Fédération Française du Prêt à Porter Féminin on 4 and 5 April, proved the trade show’s unique identity and mission of uniting the entire professional fashion community around the theme of innovation.   Visitors numbers were high – over 2,000 during the two days; and 80 exhibitors in five zones – Retail, Marketing, International, FashionTech, and Human – once again appreciated the trade show’s excellent working atmosphere, which was both friendly and pro-business.   

The Traffic trade show was initially created to help fashion brands anticipate and identify evolutions in industry innovations. Since its beginnings, the show has become an essential rendezvous for exploring the new challenges fashion entrepreneurs face.   

Its originality is its innovative approach and in-depth program of workshops and conferences. Dialogue and cooperation are two words that sum up the third edition which also welcomed well known figures and professionals representing our industry’s diversity.   Large groups, independent structures, houses, and young brands all came to Traffic: Maje, Maison Labiche, Bizzbee, Chanel, Longchamp, Mazarine, Hermès, & Other Stories, Nike, Figaret Paris, Cotélac, Swildens, A.P.C, Carven, Le Printemps, H&M, Rica Lewis, Lemaire, Niuku Paris, Balenciaga, Le Mont Saint Michel, La Redoute, Antik Batik, Sézane, Domestique, Zadig & Voltaire, Morgan, Guerin Joaillerie, Sonia Rykiel, Etam, Naf Naf, Yves Salomon, Rouje, and even LVMH. It is, of course, impossible to list everyone here.   

Each of the 12 conferences and 60 workshops organised with support from DEFI was well attended and confirmed the show’s mission of meeting businesses’ need for information, analysis, and dialogue. And the Innovation Forum set up by Nicolas Latour helped visitors better understand specific innovations such as blockchains, voice commerce, and multimodal deliveries.   

We’ll see you in 2019!     

Pierre-François Le Louët
President, Fédération Française du Prêt à Porter Féminin