Numbers . . . data

41% … 
… of consumers allow their data to be used and authorize brands to track their buying habits. 

In an era when digital technology is transforming and shaking up professions and brands, data is a critical topic. Thanks to technical advancements, exploiting data has become easier for brands to use to personalise offers to customers; and brands now take advantage of this – from the design process all the way to after-sales service. 

Businesses have until 25 May 2018 to satisfy the regulation’s requirements. The GDPR’s objective is to make businesses responsible for protecting the data they collect. Every business must conduct an audit, evaluate the level of risk, and acquire the necessary tools to protect itself from those risks. The regulation concerns data that is internal (information on a company’s employees) and external (client files, social media, etc.). Sub-contractors’ conformity to the regulation must also be verified.   

Source: 2018 Global Consumer Insights Survey – Pwc