PRÊT À PORTER PARIS® - 1st to 4th February 2007
EXHIBITION REPORT

The « Traffic » in Figures

65,000 sqm of fashion, accessories and events
3 levels
9 fashion universes
3 accessory universes
2 service universes
1,550 labels
400 new labels, including 60% international
41,112 visitors including 40.2% international
1.5% increase in French attendancy
16 fashion shows
1 international Fashion/Arts/Culture exhibition with Dutch Fantasy
1 Pure Fashion exhibition with « Cacharel … Emotions »
1 Trend Forum by Nelly Rodi
1 Performing Boutique
1 fashion bookshop
1 pop up store
1,100 journalists

and behind the scenes
1,000 trade fair actors
25,000 bags given away
80,000 sqm of carpet
18,000 sqm of brushed cotton
400 scenic projectors
45,000 sqm of partitions
120,000 Malongo coffees
1,600 bottles of champagne (without forgetting that alcohol abuse is bad for your health)
40 partner brands who choose the trade fair for communicating

N°1 INTERNATIONAL FASHION EVENT

Figures:

General attendancy remained stable by the balance of a strong increase in the presence of emerging countries, such as Russia (+35%) and the Middle East (+25%) along with a slight decrease in attendancy of European countries (Spain: -2; Great Britain: -3; Italy: -4; Belgium: -2; Netherlands: -2; Germany: +0).

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