Promoting & accompanying
on international markets

The role of the FFPAPF is to promote firms in their entirety, to accompany them in their development, to give them the means to improve their sales figures and their profitability, while at the same time respecting their identities. It has thus set up a long-lasting program whose objectives are :

Developing internationally

As well as advising companies individually, the International Management of the FFPAPF has the mission of promoting women's prêt-à-porter in international markets through a variety of actions: organization of salons and showrooms overseas, accompanying companies to international salons, setting up study and prospecting missions in emerging markets with strong potential.

Accompanying companies

The FFPAPF has set up a long-lasting program of accompanying support which follows the development of companies. It proposes solutions and permanent support in accordance with their needs: relations with financial organizations, individual consultations on the subjects linked to the life a company, organization of the "7 Caumartin" encounters, information meetings presented by experts around precise themes: support for innovation and industrial development, etc.

Creating encounters

Promoting French savoir-faire is a challenge that the FFPAPF is constantly taking up. Among its most innovative tools is the Marketplace of French Garment Manufacturers and Subcontractors, which puts brands and specialist suppliers in contact with each other. Unique in France, it is also a formidable means to safeguard a technical, artisanal and artistic heritage.

Encouraging media coverage

On the lookout for tomorrow's markets, the salons are a formidable vector of communication for brands. In Paris, New-York, Tokyo or Moscow, they encourage encounters and the creation of a network. PRET-A-PORTER PARIS®, ATMOSPHERE’S and THE BOX in Paris, and THE TRAIN, THE BOX and LIVINGROOM overseas have become important “fashion & business trends” rendezvous, but they are also important as decoders of tomorrow's markets, instigators of brand/artist collaborations and agitators of desires.

Training and creating

The future of a federation or a network depends on passing on skills and knowledge. It was for this reason that the Mod’Spé Paris school was founded in 1993. The FFPAPF has subsequently worked to ensure that fashion is recognized as a major art: in 2007, it became the sponsor of a chair of the history of fashion and costumes, taught at the prestigious Ecole du Louvre. But training is something which continues after one's studies: For this reason, Rencontres 7 Caumartin were set up to support the development of fashion companies.

Committing

The FFPAPF contributes to making its partners and fashion businesses aware of the environment and its preservation through another vision of fashion. This is notably one of the missions of So Ethic held at the PRET-A-PORTER PARIS® salon. But fashion with commitment also means supporting good causes, such as the Maison de Solenn to which the Federation has been a faithful partner.

Creating the event

Today, being a fashion brand involves giving pleasure to one's “consumer-actor”, making him discover new horizons. The FFPAPF imagines events as original platforms of expression for brands and designers. 3 criteria are required: the connection with fashion, the exclusiveness of the concept and its international character. Added to this are its ecological, social and civic commitments. It is thus that the FFPAPF celebrated the 80th anniversary of Mickey with proceeds going to Amis de la Maison de Solenn, and the revamping the Nabaztag interactive rabbits for the WWF association.

Promoting & accompanying on international markets